Mingle’s Coconuts is a whimsical, family-owned coconut-based food and drink company based in the Los Angeles area. If you’re a farmer’s market fiend like me, you can find Ming and her family hopping around LA County’s farmer’s market circuit as they bring joy and delicious, all-natural coconut products to the masses.

Challenge:

• Fill out a cohesive brand identity using the agreed-upon logo mark and color palette. 

• Create a suite of packaging solutions that can be used across the brand’s many product types. 

• Outfit their market stall with eye-catching graphics to entice shoppers to stop in and learn about the delicious benefits of coconuts. 

Solution:

Multipurpose items were key in this project, as there is only so much you can bring with you to a moving market. By combining business cards with loyalty coupons, stickers that doubled as packaging, and freebies for the kids, and bold, simplistic graphic elements, every aspect of this brand is market ready. 

Client: Mingle’s Coconuts

Agency: Citrus Studios

Role: Designer, Project Manager

Services: Brand Collateral, Packaging Design, Spatial Design and Signage for Farmer’s Market Usage