Jurassic World II x Rad Soap Co.
During my time as designer, I was given the opportunity to design a line of products in partnership with Universal Studios. The line included two scented sugar scrubs, branded in conjunction with the Jurassic World Franchise. While a decision to move in a different artistic direction was made, these concepts remain my personal favorite.
Challenge:
Design a product line that utilizes Jurassic World intellectual property while staying true to the Rad Soap Co. brand feel.
Collaborate with the Universal Studios team to achieve an agreed-upon suite of packaging solutions.
Solution:
This concept incorporates the bold and colorful aspects of other current Rad Soap
Co. packaging while infusing elements from the Jurassic World Franchise to create
a successful co-brand. Through the use of bright colors and bold typography, these
products were targeted to reach consumers of the middle- and high-end beauty markets.
Client: Rad Soap Co., Universal Studios
Role: In-House Graphic Designer
Services: Packaging Design