During my time at Rolling Greens, I was responsible for ideating, designing, sending, and tracking the brand’s client-facing marketing email campaigns. These campaigns included retail announcements and store pushes, workshop sales, holiday-specific campaigns, event venue exploration, and more.

In early 2023, I was tasked with re-designing these email templates to update and streamline the brand’s image. What we landed on was a suite of interchangeable content-specific blocks that would act as containers dependent on the theme of each email.